Social Media Optimization (SMO)
Social Media Optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event., as well as social networking sites, such as Twitter,Facebook and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Face book Optimization :
Facebook is a powerful marketing tool. We do, by creating Facebook Business Page .This pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business's personality and character.Facebook business page is a great spot to develop our brand identity and show your human side. Share social media images, links, videos, anything, as long as it is connected to your business and it seems like something your target audience would enjoy.
Optimizing the You Tube Profile :
YouTube is a Google product, and the number one best practice in search engine optimization is to play nice with Google. If you're creating video content for marketing – and you should if you want to stay relevant in today's increasingly visual environment – then YouTube is the premier venue for distributing and promoting that video content. YouTube allows you to push out notification messages via social media every time you post a video.
Optimizing LinkedIn :
LinkedIn is the most popular professional networking site that has more than 150 million member profiles including those of Fortune 500 companies and registers more than 4 billion professional searches each year. It is very critical to optimize your company page on LinkedIn as it is not just any other social networking platform; rather it is the third largest social networking media following Facebook and Twitter. Having your strong presence on LinkedIn is no longer optional for any worthwhile business entity.
We begin by creating your Twitter profile with your desired name & accurate information about your location and contact details. We will give current and potential customers a proper preview of your company and your products or services.For optimization purposes, we will insert target keywords in the content and make sure it is consistent with how the brand is displayed on other channels. We will keep your account actively working with regular tweets and real- time updates.We will incorporate links to your website into tweets so you can generate traffic to your website. Lastly, we will continuously acquire followers and make sure that any tweets we publish will appear on a followers feed.